Being a small business owner often means wearing a number of different hats.
How many of you act as the CEO, the general manager, the accountant, the salesperson, the computer technician, the secretary, the receptionist, etc?
To avoid this, spend some time focusing on your business and decide which strategies will be most helpful in developing your own marketing plan. In order to grow and succeed in your business, you first need to have a crystal clear idea of what you want to do and where you want to go.
That’s exactly the spirit inside the VIP Membership Area, where the FOCUS is only put on the things that work and bring money.
But where are you at right now? In other words have you defined your objectives? And more importantly, have you put them in writing?
This was actually a new concept for me. In my culture we are not used to doing this and when I tried to teach it to some of my clients, they just thought I was nuts! But I understand why because it took me a while before I decided to give it a try.
My thoughts were that I had always managed to get what I wanted without the need to write my objectives down.
Who has time for that, right?
But since so many people here were already applying this concept to their business, I decided not to be stubborn and give it a go too.
Since I have been using this concept everything has moved so much faster!
Writing my objectives on a weekly basis and being very specific in each area of my business has given me the opportunity to create strategic alliances with other entrepreneurs, triple my database, double my revenue last year and write a book.
I am now also working on numbers of new projects with people who I could never have expected to meet or work with just a couple of years ago.
Now big dreams are a reality!
You have all the tools to succeed, but do you use them?
When you write your objectives on a weekly or monthly basis it makes you actually work on them and act faster.
If you are not specific and just say, I will have money, or I will have more clients, then yes, these things will come, but the question is when? You don’t have any deadline to accomplish them by!
In my last networking event, I asked my members, “What are your goals for the next 30 days?”
Some answered without hesitation while others had to think about it.
And somebody told me, “Thanks Jonathan for reminding me that I need to work on my goals, I had actually forgotten about it. J”
Set up an appointment
I found that the best way of incorporating time for your objectives and marketing plan into your schedule is to set up an appointment with yourself. And whatever happens, even if there is a client emergency, never cancel this appointment with yourself.
The more links you get, the more traffic you will receive on your website (by the way, do you have a website? If not, this should be one of your objectives for the next 30 days – they do it for you for free inside the VIP Membership Area).
Do you have a newsletter?
This is the easiest and cheapest way to communicate on a regular basis with your clients and prospects, in order to promote and grow your business.
This can be another objective for the next 30 days.
Take the time to plan strategies that will help to grow your business. Consider yourself as your most important client. Do for yourself what you do for your clients. Your business needs all your attention, all your energy and all your dedication. Your future and your success depend on it.